is an investment and financial services company specialising in Investment Banking, Corporate Advisory and Share Trading services for Australian corporate and private clients, and overseas corporate clients.

  • Address: Level 11, Plaza Building Australia Square, 95 Pitt Street, Sydney, NSW 2000 Australia
  • Phone: +61 2 9375 0100
  • Email: Contact Us
Bloom Financial Group Limited

Bloom Financial Group Limited

About Bloom Financial Group Limited

Bloom is an innovative European Fintech disrupting the fragmented SME lending ecosystem with a focus on fuelling the capital needs of booming E-commerce business.

  • Bloom is building a highly defensible niche, with limited competition in a market segment that is yet to be penetrated.
  • Bloom lends to online brands benefiting from the recent acceleration of ecommerce sales across Europe and insulating Bloom from non-performing loans in the retail sector. Ecommerce lending portfolios can yield 20-30% annually.
  • Distribution is built in through partnerships with Europe‚Äôs fragmented PSPs and Acquirers (who are under revenue pressure given regulatory fee caps), marketplace partners and ecommerce platforms.



Bloom Financial Group Limited is seeking to raise up to A$4.5m via the issue of Convertible Notes.

The terms of the not are outlined below:

  • 6% Coupon P.A.
  • 50% discount to IPO or liquidity event. The Company is targeting an IPO within 24-36 months.
  • Valuation conversion cap fixed at A$12m giving investors significant upside potential.

Novus has been mandated as Lead Manager and Financial Advisor to the Company for the Proposed Transaction and will be paid fees in the Convertible Notes Offer and capital raising.

Bloom Financial Group Limited - Capital Raising Term Sheet

Bloom Financial Group Limited - Investor Presentation Pre-IPO Raise 2021                     

For further information, please contact Toby Lei of Novus Capital Limited on T: 02 9375 0127 or mobile +61 450 009 294 or via email toby.lei@novuscapital.com.au